W09 Reflection
I think that this week covered a more broad set of information. The topics that we covered ranged from trust and ethics to leadership and capability. I think one of the most important things I learned from this week was creating trust with the customer. Guy Kawasaki gave a couple of examples of this. An example of this is companies paying for shipping costs, even if someone is trying to return the product. It shows that the company trusts the consumer. This makes shopping with those certain companies a lot more appealing because you won't have to worry about causing unnecessary friction. It's just another way of putting the customer first. In general, it's important to hire ethical people. But how do you do it? In one of the videos, we learn that it may be a lot easier than it seems. What you want to look for is someone who is nice. Why? Usually it's because these people that are nice in social settings are more likely to put the team needs first